About us

About Us

Watling JCB Limited is one of the largest JCB sole franchises in the world. We specialise in selling new and used JCB machinery into the Construction and Industrial industries and then aim to provide those machines with the finest level of product support available in the world today.

Watling JCB was formed in 1976 and is now owned and run by the Managing Director Richard Telfer with the assistance of the Financial Director Jason King.

The Company has grown a reputation in the market place for being dynamic, professional and reliable organisation, which works together with you to make sure you get the very best out of your JCB machine and its attachments. Watling JCB runs from five fully equipped offices, stores and workshop facilities, the Head Office is based is Leicester and other depots at Peterborough, Kidlington, Wymondham & Leighton Buzzard.

Watling JCB maintains a very close relationship with JCB that ensures that you as our customer remain at the very centre of research and development of all the JCB products and keeps you at the forefront of engineering design in your market.

OUR Testimonials

Tents & Events – Ben Newell – Managing Director

Reliability is mandatory in the events sector so we opted to take delivery of the JCB. Finding out that the unit was specified as standard with the LiveLink Telematics system was a bonus. We have trackers on all our other machines, but this does so much more than just tracking.

Linroyale Potatoes – Stewart Clarke – MD

Our JCB generator not only provides a reliable power source but the telematics are proving very useful in assessing our work schedules. The saving in fuel each year comfortably pays for the maintenance agreement.


Watling JCB is a wonderful company with professional and friendly staff. They got me the parts I needed and gave me advice that was utterly indispensable in a field I was pretty much clueless in! I would wholeheartedly recommend the services of Watling JCB to anyone.

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